Sharing Information About The Executive Secretariat an analysis regarding the content production on YouTube

Abstract

In contemporary society, the emergence of new forms and channels of communication, combined with the increasing demands for qualified information, presentes to individuals, professionals and organizations different ways of dealing with this informational movement. In the secretarial field, information itself is one of the foundations of the profession. On the other hand, in the role of creators of information and content about the field itself, secretarial professionals pioneer new ways of creating and sharing information and knowledge. In this context, this work addresses the growing influence of social media, such as YouTube, in the area of Executive Secretariat. The research has the general objective of examining how the Executive Secretariat area uses the YouTube platform as a communication channel. The research methodology is a mixed approach, involving qualitative and quantitative techniques, with content analysis of a sample of 100 videos available on YouTube on topics in the secretarial area. The results indicate that the Executive Secretariat area has used YouTube with a limited extent, presenting significant growth in the last four years. The most common videos are testimonials and instructional classes, with a predominantly formal language and environments. The main topics covered are the activities of the profession and the skills expected of the professional, trying to assist in professional choice, exemplifying the activities of the executive secretariat and promoting courses in this area. The results demonstrate the importance of better understanding the secretarial area and the challenges faced by students and professionals regarding sharing information on YouTube.